Getting past the price of a presence

I wonder about the best ways to make a push on a short budget. A lot of business owners have the opinion that word of mouth is enough. Once we talk they quickly realize its not. So of course we talk options and it goes very quickly to costs. The common business owner knows their product and relate its good points very well one on one. Yet ask them about taglines, pitches, and brand identity. The ideas become confusing and the clarity gets blurred. Even more so once you consider the huge number of marketing channels and placements in them. Sometimes I want to say ‘this is what you do’ when I should say ‘this is what we can do for you’.



This blog is an insightful perspective on keeping it real.


“Societies are being commodified and virtualized, with everyday life becoming saturated with toxic levels of inauthenticity we’re forced to breathe”

–Gilmore & Pine (2007)

Here in New York City, you come across phonies all the time. Go to Chinatown and you can get a fake Louis Vuitton, Gucci or Kate Spade bag. Go up on Fifth Avenue in the upper 50s, you can get all sorts of fake DVDs and the like.  Go up and down any major avenue, and you can get $5 cashmere pashminas.  If you want a real Louis Vuitton you need a course in spotting fake handbags.  Fakes are made from pleather and vinyl; they may feel rough and stiff. A real Louis Vuitton is smooth and feels soft because it is made out of top-quality leather, lambskin and other such unlucky creatures. Most Louis Vuitton fakes are done in a light tan trim or a…

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Blogging in 60 seconds

I am not by any means a pro blogger but I do have quick tips for making a blog with substance in under 60 seconds (if you type really fast).

First, have a topic in mind that you like, know, and can run with.
Second, express your involvement in the subject. Why you are writing about it?
Third, keep it short. A suggested structure could be:


That should be quick and sweet. Happy blogging!